AMT – Mehr als Genuss

“Qualität Tirol” stands for regional, sustainably produced food of highest quality. Due to the natural production in the alpine landscape of Tyrol, each product has its distinctive character. Numerous cultural phenomena have emerged over the centuries in the course of food production. In a TV and Online Campaign we developed for the Agrarmarketing Tyrol GmbH, traditional instruments represent the character of three different product groups. Fruit & vegetables, smoked products and dairy products.

Along with Film Production we developed a charming series of photographs for billboard and web, adding another layer to the dreamy and playful campaign.

We ramped up production in late October. A harsh deadline to capture green freshness before winter.